Technology, product, and growth
Technology shouldn't be holding your business back.
I help growing businesses fix, automate, and improve the technology they already have... and connect it to the product and marketing work that actually brings in customers.
- 01See the whole picture
- 02Find what's actually wrong
- 03Decide what should happen next
- 04Fix it, build it, or help it grow
The usual situation
You don't need another specialist.
Most growing businesses already have technology. A product that almost works. A site that doesn't convert. Ads spending money while the funnel leaks. A CRM holding the real process together. A system that was fine... until the business outgrew it.
What's usually missing isn't more software, or another marketing vendor. It's someone who can look at the product, the systems, and the growth motion together, then decide what should happen next.
That's the work. I step in, diagnose the situation, and then either fix it, automate it, build what's missing, improve how people find and buy from you, or help you lead the decisions so things start moving again.
How I help
Four ways to get unstuck.
The point isn't a catalog of services. It's solving the problem in front of you... across technology, product, and growth... with the least amount of unnecessary work.
Fix
Something isn't working?
Audit and improve software, infrastructure, product UX, sites that aren't converting, integrations, development processes, and the systems your team depends on every day.
Automate
Still doing things manually?
Find the repetitive work and take it off your team's plate... operations, reporting, CRM, marketing busywork... with AI, APIs, integrations, and custom software.
Build
Need something your software can't do?
Build internal tools, dashboards, integrations, landing pages, and the product or growth surfaces your current stack was never designed for.
Advise
Need leadership, not a full-time hire?
Fractional CTO support, product strategy, architecture, SEO and acquisition guidance, developer oversight, vendor evaluation, and clear decisions about where to invest next.
Examples
Problems I spend a lot of time on.
If it involves software, product, or growth that's slowing the business down, it's probably in range.
- SaaS architecture & rescue
- Product strategy & UX
- SEO & site architecture
- Landing pages & conversion
- Paid acquisition strategy
- AI & business automation
- CRM and system integrations
- Custom internal tools
- Stripe & payment integrations
- Analytics & reporting
- Fractional CTO services
- Database & infrastructure work
About
Hi, I'm Jess.
You work with me directly... not a bench of consultants, not a handoff to someone else.
I've spent 20+ years across software, product, and digital marketing, and more than five of those as a CTO. In that role I helped grow a SaaS business from roughly $300K to $1.5M+ in annual revenue. The work wasn't just the platform. It was product UX, infrastructure, SEO, ads, and the landing pages that actually brought people in... organic search became about half of traffic.
I'm comfortable in both rooms: writing the code, and sitting with founders on pricing, positioning, and where to spend the next dollar. I can work with the developers and vendors you already have, rebuild what's in the way, or help you decide what is actually worth building.
You don't need another developer. You don't need another agency. You need someone who can figure out what should happen next... and then do it, or make sure it gets done.
Founder of ProgramChamp, a SaaS platform built for program-based businesses... product, engineering, and go-to-market included.
Contact
Tell me what's driving you crazy.
Have a technology, product, or growth problem you're not sure how to solve? Tell me what's going on. I'll take a look and let you know if I can help.
Prefer email? sitelifters@gmail.com